Read Thread / the Story of the Red Thread
Information technology's probably the question I go the virtually, "What IS the Red Thread?" The answer is both simple, and not. The simple answer is to talk about how there are "red threads" in just about every civilisation, faith, and philosophy. Even then, it gets complicated pretty quickly. Afterwards all, when someone says, the "scarlet thread" they could be referring toany of them.
But, as I talk about in my refresh of my start-ever Find the Red Thread video, there are three particular "cherry-red threads" you lot might discover useful, including the i that led to the Red Thread® (mine!):
THE Reddish THREAD OF FATE
What it is : In certain Eastern philosophies, the "crimson thread of fate" (or sometimes, the "red thread of destiny") refers to an invisible red thread that connects you with others. Some believe it ties yous to your romantic soul mate. Others apply that connection more than broadly, similar betwixt a child and their adoptive parents. Either mode, people believe that the thread "may stretch or tangle," but it never breaks.
How y'all can employ it : The Red Thread of Fate ties to my Ruby-red Thread® arroyo in how both represent a connexion to other people. In my Blood-red Thread method, the Red Thread® is the instance or connectedness between your audience's question and the reply your idea, product, or service represents. Your aim, of grade, is to keep that thread whole and untangled and your focus tied constantly to your audience.
THE ROGUE'South YARN
What it is : Our next red thread, too known as the "rogue's yarn" finds its roots in the golden age of sailing. Think tall ships and pirates, and you lot'll start to picture the kind of rogue we're talking about: those that would steal highly valuable rope for their own ships. To deter that kind of theft, or to identify the possessor of the rope afterwards it was recovered, they started to insert a colored thread to marker it as their own. Most famously, the British Royal Navy chose red for their rogue's yarns (Goethe even wrote about information technology in 1809), and another carmine thread metaphor was born.
How you tin use it : Every bit a career brand strategist (not to mention fan of pirates — AAARGH!), this particular "differentiation" ruddy thread holds a special place in my heart. I dear the thought that you can makeyour ideas so aligned with what or who you are that fifty-fifty the smallest slice of them can still exist recognized as yours. The best way to practise that? Root your ideas, and your case for them, in your unique combination of wants, perspectives, and beliefs, which isyour Red Thread®.
ARIADNE'S Scarlet THREAD
What information technology is : This last red thread is "the" red thread that inspired the proper noun of my Red Thread® approach. In Swedish and other Nordic and European countries, the expression "red thread" refers to the core idea or theme of something. They talk about is as the "throughline" that makes information technology all make sense.
The Swedish "red thread" gets its name from the ancient Greek legend of Theseus and the Minotaur, a monster. As the story goes, Theseus had to kill the Minotaur to salve his city. Just to practice that, Theseus first had to navigate a maze — the Labyrinth where the Minotaur lived. Yet no 1, not even the Minotaur, had ever escaped it. But Theseus did. A woman named Ariadne gave Theseus a cerise thread to trace his path to the monster. He then retraced his path on his way out.
How you tin can use it :Ariadne's crimson thread shows up in all sorts of ways. I see interior designers refer to the "ruddy thread" of a detail space or room — the connecting elements. Some academics use it to refer to the "line of argument" in a dissertation or thesis. It's in this "make things make sense" use that all the red threads I've talked near so far twine together. Your thought — your production, your brand, your business — has a cherry thread, as well. It'south why your idea makes sense to you. When you can make information technology make sense to other people, they'll see the "red thread," likewise.
Only how do you find information technology?That'swhat I wanted to know. And and so I realized: similar Theseus, y'all need to retrace your steps. You lot need to follow thementalpath you took to reach your thought. That mental path led you from a question you wanted answered, to seeing a problem in perspective that others didn't, through a moment of truth rooted in your beliefs, to a crystal articulate answer that would modify your thinking and actions forever. Information technology's the path thateveryone takes to make sense of the globe.
It's this universal, but unique, mental path that turned into the Red Thread® method. It'due south what will help yous find the case for your thought (Ariadne!), rooted in your distinct point of view (rogue's yarn!), so you can serve the people you desire and need to serve (red thread of fate). If you're a regular reader, yous know the path well:
- Establish a GOAL, something your audience wants
- Introduce a PROBLEM they didn't know they had
- Reveal a TRUTH that makes the Trouble impossible to ignore
- Define the CHANGE needed to attain the Goal
- Describe the ACTION that creates the change
- All then you can help them achieve their original goal, and most likely, and so much more than.
So, that's my answer to the question I become the most. The question I like toask the most, though, is the 1 I want to inquire you now:
What'syour Cherry-red Thread?
What IS the Red Thread, anyway, and how practice yous use it? Click To Tweet
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Transcription:
What is the meaning of the crimson thread? I figured it was time for an update of my original video, so hither we are with episode 101 of Detect The Red Thread. I'k your host, Tamsen Webster of tamsenwebster.com.
What is the red thread? Well, at that place are red threads in almost every major religion and philosophy effectually the earth. And three of the main explanations of the cherry thread are peculiarly useful for you, not but personally, but for how you think virtually and talk about what you practise as well. And that's why I call my process, The Red Thread, and then perhaps this volition help shed some light.
So red thread caption number one is the red thread of Eastern philosophy. In that belief arrangement, when someone'southward born, there is a scarlet thread that is tied to them, an invisible cherry thread that connects them to the people they are destined to run across and be continued to in their lives. At present, some folks take this every bit being a connexion between parent and kid. Others think about it equally soulmates and however others but think of information technology more than generally, is it those people that y'all're meant to be connected to in some style. And then that's the personal application, but for me, there'south a business application too. And ane of the reasons why I honey the concept of the red thread is that information technology's anchored in the people that y'all're meant to serve. So the reddish thread of you lot, of your business organisation, of your idea, is continued to other people. And the red thread is a way to do that, it's the connection between your answer, which is your thought, and a question that the people you lot serve are request.
In that location's a second scarlet thread that also comes into play. And this one has its roots in the history of the British Royal Navy. In this instance, the red thread goes past another name. It's sometimes known as the Rogue's Yarn. Now, back in the early on days of shipping and sailing, rope was a pretty important affair. It was how they got the sales up and information technology was likewise a pretty valuable commodity. And that meant that people similar to steal information technology a lot, and and then the British Imperial Navy, not wanting to take the rope stolen, or at to the lowest degree if it was, wanting to be able to recover it, did something special with the rope.
And what they did was they twined in it, and so when they were creating the rope, they wove into information technology a piece of, you guessed it, ruby-red thread with the idea that no affair what piece, big or small, short or long, of rope was institute, if it had that cherry thread in it, it was identifiably the property of the British Majestic Navy. Now I love that because I retrieve all of us want to take something about us and what we practise both personally and professionally, that is identifiably ours. So this second meaning of the carmine thread is connected to how can you make sure that whatever yous exercise is remarkable to what and who you're serving. And then how can y'all make sure that that cerise thread that connects the people you serve, kind of that first red thread, how can you brand sure that information technology'due south differentiated, it'due south dissimilar, it's yours and that'south the British Royal Navy Rogue's Yarn red thread.
Ruby thread number iii comes from a Greek mythology. Merely before I explain that, let me explain how red thread number three is commonly used because it's the red thread that I work with nearly often. Now information technology's usually used as an idiom in Nordic, like Swedish, German cultures. And they use it to say, "What is the affair that makes this make sense? What's the theme? What's the through line? What's the sequence of concepts or ideas that create an argument for something?" And that adaptation you meet a trivial flake in other areas in other industries where for instance, interior designers will talk most the red thread of a room. What's the theme that kind of pulls it together. And yous'll hear people talk about finding the red thread of a thesis or an academic paper or something like that.
But ultimately what it's about is this, this idea of what makes things brand sense. Now, why is it called the blood-red thread though? Well, in this case, every bit I mentioned, it comes from Greek mythology and the Greek mythology in this case is the story of Theseus and the Minotaur. So the minotaur was a monster, half man, half bull, and information technology lives in a labyrinth that was and then complicated that nobody, even the minotaur, could escape. But in order to defeat the Minotaur, what Theseus needed to do, in social club to relieve a urban center, he had to figure out a mode to defeat the maze every bit well. So when he went into the maze, took with him a sword, but also a ball of ruby thread.
And he used that red thread to trace his path from the beginning of the maze, to the monster. And the reason why I love this epitome of this red thread that guides y'all when you don't know where you're going, is that a lot of times when we're trying to figure out what is information technology that brought u.s.a. to a sure place? So personally, how did we get here from where we started and professionally, how is it that we arrived at an idea? That procedure that Theseus went through is still a really valid one. Nosotros need to retrace our steps, we demand to empathise how we went from not knowing how to do a thing, to doing a affair, to needing to slay the monster and actually having done it. Then that's why the scarlet thread that I talk about is this retracing of the steps from a question you asked, or your company asks once upon a time to the respond that ultimately is what serves your audience and as remarkable as well.
So that's the three big red threads and how they tie into my carmine thread. And my question to you is what's yours? I'k Tamsen Webster of tamsenwebster.com and this was Find The Carmine Thread.
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Source: https://tamsenwebster.com/what-is-the-red-thread-and-how-do-you-use-it/
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